Negotiated Portfolio 4 – Netflix niggles

Netflix Niggles

As stated in the first blog post, the topics of the articles in this portfolio were of my own choosing. The only rule was that one of them had to be aimed at a B2B (Business 2 Business) magazine.

A B2B magazine is an industry-specific publication and there are hundreds, possibly thousands of them. No matter how obscure, there’s probably one for every industry, even one for hackers (which I found while researching an article for a different module). 

I ended up doing my B2B piece on Netflix and their first original program, House of Cards. This was a great show, and a brilliant start to Netflix trying to break into the original programming market. I had several thoughts on it, though, which I wanted to talk about.

Firstly, original programming on Netflix is exclusive. This goes for House of Cards, their upcoming Arrested Development, and future original content. This means that you need a subscription to watch the show, a subscription on top of your Television license, Sky, maybe LoveFilm subscription. For people who just wanted to watch House of Cards, like me, it would cost £5.99 for a months subscription.

Secondly, Netflix release every episode at the same time. This is great, if you want to watch it all as soon as possible, but what about the people who don’t? These days, many people’s social lives revolve around television and the latest episode of the latest trending show, which will now be shown at a different time for everyone. Twitter trends and Facebook comments will be oddly timed, rather than trending at the same time every week.

I feel that, if this becomes a regular trend, society will change drastically. For this feature, I contacted a few people (including Netflix – no response) for comment. In the end, I turned to Christian Boulton, a lecturer for Broadcast Journalism at Falmouth University. He happily gave me his own opinions and also passed me onto Matt Pengelly, a journalist at the BBC.

Matt worked on the Local TV project in the west Midlands and, he says, the point he learned was that TV Programmers have no power and that they all cater to the audience. Both he and Christian really helped in the writing of this feature, with their comments I was able to sculpt it into a discussion piece that, I think, made some valid points about the TV entertainment industry.

The publication this piece is aimed at is Broadcast magazine. There was a problem with this, however, that you cannot view content on Broadcast Magazine without actually subscribing. As a result, I was only able to read headlines and the first paragraph of articles, I feel like this was enough though, and am happy with how the feature turned out.

UntitledDuring this time, I also wrote a review for a game that was soon-to-be released on Steam, called Don’t Starve. This was a game I had been playing for the last couple months, as pre-purchasers were granted early access, as is the current trend. This was a pretty simple review of a game that I feel I had experience with.

The research involved in this review was pretty minimal, as all I had to do was write up my thoughts and gather some in-game screenshots. I decided to post this to the Gaming blog, which I run with a few friends, and it gathered 2,678 views in the month it was posted. The review itself, though, totaled only 130 views.

You can see the review for Don’t Starve here.

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